Campaign objective: to launch Triumph’s SS22 ‘Tri-action’ collection and to educate the Stylist reader to the features and benefits of the products. The campaign was realised through two influencer partnerships with UK brand ambassador, Hazel Wallace (The Food Medic) and travel blogger, Bonnie Rakhit (The Style Traveller).

Working collaboratively with both influencers, my goal was to create a compelling two-part campaign which heroes the Triaction collection, whilst working to shift brand perception of Triumph from a dated underwear brand to a fun, stylish and feminine brand which empowers women to look and feel their best.