House of Fraser
Concept, art-direction and creative production of the House of Fraser (HOF) SS19 ‘Beauty Book’ supplement within Stylist magazine. The Beauty Book was also distributed independently within 60 HOF stores across the UK and selected images were used to front their Spring/Summer campaign in stores and online throughout April 2019.
The Beauty Book was also distributed independently within 60 HOF stores across the UK and selected images were used to front their Spring/Summer campaign in stores and online throughout April 2018.
Working collaboratively with an external editor, I created visual concepts for each feature within the supplement, creating mood-boards for each proposed shoot to present to wider teams and the client. I also lead the production, sourcing and commissioning of multiple photographers, set-designers, MUAs, models and fashion stylists.
In total I produced and art-directed 5 shoots within the magazine, including 4 still life features and the cover shoot. I also designed the final Beauty Book and created assets for Stylist.co.uk, repurposing content for online.