GuestHouse Hotels
No.124, Brighton
As Design Lead at GuestHouse Hotels, I worked across the visual identity and branding implementation of the hotel groups newest venture; No.124, Brighton. This included art-direction for photoshoots, branding design, printed collateral and designing promotional content for GuestHouse’s meta channels.
In addition to enhancing the overarching group branding, I developed a new logo design for No.124, drawing inspiration from its interior aesthetics to achieve a sense of simplicity and elegance. Furthermore, I refined the brand guidelines, introducing a bespoke colour palette and typography tailored specifically for the hotel. The muted blue tones not only complemented the existing GuestHouse palette but also evoked the essence of Brighton's seaside charm.
Logo design & colour palette
Exert from brand guidelines
No.124, Brighton landing page design
Promotional animation/reel for Meta.
GuestHouse Social Postcards
After a stay at GuestHouse, guests often leave behind a piece of their heart. These heartfelt sentiments have been transformed into captivating postcards for a testimonial-led series across Meta platforms, promoting all three hotel locations across Margate, Bath, and York.The campaign revolves around genuine individuals, their unique experiences, and the poignant quotes they've shared.
Promotional animations
Hotel Animations
A sequence of reels developed for GuestHouse's social channels. These reels showcased a launch animation for the bar opening at No.42 in Margate, promotional content featuring a full room tours at both No.42, Margate and No.1, York.
I led the branding and creative direction for GuestHouse hotel's newest F&B offering: the Pearly Cow Oyster Bar. Opening in April 2024, it will feature small plates, organic wines, and a relaxed seaside dining experience. I commissioned a custom illustration which adds a touch of artisanal charm and captures the essence of the restaurant’s coastal theme, enhancing the overall ambiance of the Pearly Cow Oyster Bar.
Pearly Cow Oyster Bar | Visual Identity
Design and execution of printed collateral;
menu design and illustrative napkins.
Refined social-led designs seamlessly carry the brand identity across diverse touch points, accompanied by a promotional animation for ahead of the restaurant opening.
Mailer Re-design
Leading the design and creative for a fresh set of mailer designs for GuestHouse, I introduced brand-specific color palettes, interactive media, and carefully selected imagery. This approach significantly boosted engagement and consequently led to increased bookings across the GuestHouse brand in York, Margate, and Bath.
Creative board ↓
