Fresha

Fresha is a beauty and wellness app and booking platform for customers and businesses. As the lead marketing designer, my work spanned digital design, design for social (including animation), print collateral, email design and art-direction for campaigns.

Art-direction and collage illustrations for
Fresha x WGSN Trend Report 2023, entitled ‘The Future of Beauty Services’.

The report set out to explore the future consumerʼs changing expectations of beauty and wellness. I was the lead designer for all marketing materials, which included the 4 header images shown here. Each design depicted a specific trend within the report, in
a unique visual. The 4 themes (right), included; ‘Immersive experiences’, ‘No boundary beauty’ and 'Wellness liberated’. The final collages were used within the report itself and to promote the campaign across Fresha’s social channels.

Using Fresha’s harmonious and vibrant colour palette, I created a series of static and motion designs for social channels to promote the trend report. The overarching style for each was reminiscent of the brands playful, bold and expressive aesthetic, whilst the art direction conveys an aspirational spirit. The imagery used reflects Fresha’s diverse and distinctive audience, whilst also capturing a sense of empowerment and authenticity.

Animation design for Fresha’s social channels, introducing each of the key trends and themes within the trend report (left).

(Below) Static design templates and Art
Direction for Fresha’s Instagram, conveying a few notable statistics within the report and email header designs.

Social post design for announcing a new Fresha brand ambassador.

Design & animation of Fresha’s social media stickers pack. To be used on Instagram, Giphy & TikTok, these stickers were designed to encourage Fresha partners to elevate their social content, to promote their services and to inspire engagement amongst the Fresha community,

Social animations to promote the Fresha app