Launched in 2024, Dis-loyalty is the travel and food membership programme for the Ennismore hotel group.
Launched in September 2024, "Drops in the City" is an exclusive two-day treasure hunt for Dis-loyalty members, held across all eight Ennismore properties in London. Participants must uncover at least four hidden items to win an overnight stay and dinner for two at each of the hotels. As the creative lead for this year's campaign, I shaped the overall vision and developed a series of motion assets for the launch across Dis-loyalty’s meta channels.
Drops In The City
Creative board
Exploring movement and fluidity through type to denote the journey of the hunt, as well as exploring the physicality of the items.
A series of campaign teasers for Meta channels
Drops In The City | Teaser animation & final direction
Physical Drops items explorations
’Where To Be Dis-Loyal’
A series of creative collage designs and motion graphics for Dis-loyalty’s monthly series; ‘Where To Be Dis-Loyal’. Live example
A selection of paid media ads for Dis-loyalty’s meta channels.
Dis-loyalty Guides
Creative direction and motion design of a series of ‘Dis-loyalist Guides’.
Anniversary Reel
Motion design and animation for the Dis-loyalty 1-year anniversary reel.