In order to celebrate and promote the launch of Allbirds - an NZ based footwear and apparel brand - in the UK, I art-directed and produced two print campaigns in partnership with
The Stylist Group.

Campaign 01: Fashion shoot ↓

Allbirds x Stylist

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Creative boards

Campaign 02: Still life ↓

The theme of the article was broken down into three main movements; sustainable fabrics - weaving in Allbirds and their messaging - ‘traceable fashion’ and ‘visible mending’ - an emerging trend of people embracing imperfections in their clothes and up-cycling garments.

I was tasked with creating and conceptualising an artistic direction for the feature and produced a series of visually beautiful still life images to bring the movements within the article to life.

Creative boards